For Immediate Release: October 13th, 2015
TREES ARE FOR GLADES AT RESORTS OF THE CANADIAN ROCKIES
Resorts of the Canadian Rockies (RCR), Canada’s largest private ski resort operator, has committed to doing more to lessen their environmental footprint.
For this fall season leading up to winter, RCR, which includes Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort in British Columbia, will not be printing a brochure for the very first time. Instead of printing brochures to hand out at trade shows, the company will focus on re-directing people to their online brochure, while re-investing funds into planting trees with a non-profit organization, Trees for the Future. For every email sign-up, RCR has committed to planting one tree.
The campaign is called Trees are for Glades.
All information like trail maps, vacation packages and town information can be easily found through their websites. By asking for email signups, it helps to teach consumers to use more sustainable methods to gather information. The company is in hopes that it sheds light on the amount of unnecessary paper that is consumed on a daily basis.
Over 75,000 pieces of paper will be saved during this campaign, and RCR’s goal is to plant 10,000 trees.
Other environmental commitments: RCR has recently implemented an online waiver system for season passes, has worked to conserve water and energy and implemented recycling programs.
More Information on Trees are for Glades can be found here: www.treesareforglades.com.
Resorts of the Canadian Rockies Official Website
About Resorts of the Canadian Rockies Inc.
Proudly Canadian, Resorts of the Canadian Rockies Inc. (RCR) is the largest private ski resort owner/operator in North America, owning six ski resorts across Canada, including Nakiska Ski Area in Alberta; Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort in British Columbia. RCR also owns and manages a number of hotels and golf courses, including Trickle Creek in Kimberley, and Wintergreen Golf and Country Club in Bragg Creek. RCR aims to provide each and every guest The Ultimate Experience.
For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience
Resorts of the Canadian Rockies
(403) 209-3323
[email protected]
Twitter – @PowderMatt
Powder Matt’s Blog
Powder Matt on Pinterest
Powder Matt on Google +
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We like white on green here at Resorts of the Canadian Rockies; lots and lots of snow on our mountains and all over the trees on those mountains too. Because if you’ve never come rocketing through the glades, ripping up and down the natural moguls with powder hitting you in your grinning face until you blast back onto the trail, you really haven’t lived. And we kind of want to keep that around for a while, for future skiers and riders, for our kids, and for our kids’ kids too.
That’s why we decided to take a stand and be the first ski resort company to refuse printing a brochure this year, to do what we can to lessen our environmental footprint. On top of that, we’ll plant a whole tree for every email sign-up to our online newsletter. We hope this helps reiterate to consumers everywhere, that taking paper maybe isn’t the answer any more, especially if you can find that information online anyways.
So, help do your part and keep the Trees for Glades! Sign your email up on our Trees for Glades website and read our full story (plus enter our contest for the chance to win a spring event ski trip for you and 3 friends)!
Success So Far:
- 75,000 pieces of paper saved by this initiative alone
- So far: 3000+ trees planted – thanks to you!
Photo courtesy of Trees for the Future Facebook.
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Our fall season pass sale is on now it’s your last chance to save on Season Passes & Ski School this season. Call 1-800-258-7669 to purchase or order online, buy before October 17th to save!
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Looking for a great deal on skis? We’ve still got some stock from last year that needs to go! Available are high performance skis from HEAD for carving, all mountain and powder including the Rev 90 Pro, the Supershape Titan, Supershape Magnum and Mya 8, available from Dynastar – the Outland 87 and Outland 80 XT and from Rossignol the Pursuit 16, Scratch and the World Cup 9GS.
Email Steve at [email protected] for more information and pricing.
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A Mappy Hour event in NYC
New York City-based OutdoorFest is expanding their popular Mappy Hour program internationally to Calgary this October! A Happy Hour night with a twist, it offers a chance to meet fellow skiers, backpackers, kayakers, climbers and adventure buddies and to plan adventure packed trips with a like-minded outdoor community. Launching this new event series in New York City in 2014 and Washington, D.C in early 2015, Calgary is a perfect next event location – being close to so many outdoor activity options it draws enthusiasts from all over to settle into city/mountain life.
With some already having fallen in the mountains, the backcountry skiing and fitness theme for October’s Mappy Hour comes at a fitting time, there’s enough time to get in shape before our tentative opening date on November 7th!
Who should attend?
Anyone who loves to hike, kayak, ski, surf, climb, and generally explore the great outdoors!
Guest Speakers:
Powder Matt, Doc Pow & Paula Worthington – view their bios on the Mappy Hour website.
Cost:
Free, just bring some guidebooks, maps, or interesting stories to share
For location and to RSVP visit the Mappy Hour website.
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New York, NY (September 21, 2015) – New York City-based OutdoorFest is expanding their popular Mappy Hour program internationally to Calgary this October. The monthly community building event, known as “the happy hour for outdoor enthusiasts,” successfully launched in New York City in early 2014 and Washington D.C. in January 2015. Past event hosts have included REI, Hostelling International, and Fjallraven North America, with featured sponsorships from Yelp, Sixpoint Brewery, and Mountain Hardwear. OutdoorFest has identified Calgary as a key urban area with a large population of outdoor enthusiasts looking to connect with a community of adventurers.
“Calgary has such an incredible backyard that many come to visit from afar” says Matt Mosteller, social media influencer and head of Mappy Hour Calgary. He hopes that through Mappy Hour locals can “catch that wanderlust… stay close by and get outdoors!”
Just in time for the winter season, the theme for this first Mappy Hour in Calgary is backcountry skiing and the fitness needed to get outdoors. Calgary’s outdoor enthusiasts are encouraged to join the launch event on October 29th 2015 at the Village Brewery. Mappy Hour promises to be a night to meet fellow skiers, backpackers, kayakers, climbers and adventure buddies and plan adventure packed trips with a like-minded outdoor community.
Details of the event include:
Who: Anyone who loves to hike, kayak, ski, surf, climb, and generally explore the great outdoors
What: A happy hour with a twist to bring together the local outdoor community
Theme: Backcountry skiing & fitness
When: October 29, 7:00PM to 9:00PM
Where: 5000 12a St SE, Calgary
Cost: Free, just bring some guidebooks, maps, or interesting stories to share
For more information and to RSVP please see the Facebook Event.
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For more information, please contact:
Powder Matt
[email protected]
Twitter – @PowderMatt
Powder Matt’s Blog
Powder Matt on Pinterest
Powder Matt on Google +
Mappy Hour by OutdoorFest
www.outdoorfest.com/mappyhour
Facebook.com/mappyhour
@mappyhour
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Is it time to ski yet?
Our tentative weekend opening date for the 2015/2016 season will be Saturday November 7th, with full opening tentatively on December 4th. With a few snowstorms already having hit Kananaskis, hopefully it’s a foreshadow of a great winter!
See who else is going on opening day – join our Facebook event. See our online events calendar for the opening schedule.
Is it your first season skiing/riding at Nakiska Ski Area? Check out our First Timer’s Guide and read about some Family Friendly Tip & Tricks for making your day a breeze on the slopes.
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Photo: Jan Huden Facebook
Alpine Canada recently sat down with Jan Hudec for a candid interview discussing his biggest fear, favourite music, his long standing nickname, what he enjoys in the off season and much more. Jan is an accomplished skier, with a long career earning many accomplishments including being the first Canadian in 20 years to win an alpine Olympic medal in 2014 in the Super G in Sochi and being the first ever Canadian to win the Lake Louise World Cup Downhill in 2009.
Read the interview with Jan on the Alpine Canada blog and read more about Jan on his official website. Follow Jan on Facebook & Twitter.
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Coming to Calgary on October 21st is Mountain Film on Tour! Started in Telluride – Fernie, Kimberley, Kicking Horse, Nakiska, Kokanee and X92.9 have partnered with The Gateway at SAIT to bring Calgarians the opportunity to be inspired, educated and entertained with films exploring cultures, our environment and adventure. Doors Open at 6pm, Films start at 7pm!
“We are stoked to not only share our passion for skiing and snowboarding but hopefully to inspire adventure in others. Just like our guests inspire us with their amazing experiences in the mountain at Fernie, Kicking Horse, Kimberley and Nakiska.” says Matt Mosteller, VP of Marketing and Resort Experience at Resorts of the Canadian Rockies.
Buy your tickets from Ticketmaster now!
Join the Facebook event to see who else is going and to see the film playlist. Enter to win tickets from the X92.9 blog, draw is October 14th.
PLEASE NOTE: Event is 18+ valid ID is required.
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Is your dream job in the mountains? We’re having recruitment sessions across Canada from September 13 to 22 – pre apply for an interview from the Employment Section on our website.
Wondering what it’s like to work a ski season at Nakiska? Check out what real employees said on our Youtube Channel.
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